From quiet online to thename that ownstheir search.

Search that scales across the brand family

We run SEO and content across all three sites — Miller, FlexAir, and MyFab — as one program. On the main site, monthly organic clicks grew roughly 4× and impressions climbed about 6×. FlexAir's technical content moved it from page three to the front page. It compounds because the brands reinforce each other.

• SEO + content run across Miller, FlexAir & MyFab
• Main site: ~4× monthly organic clicks
• Impressions up ~6× a month
• FlexAir: avg position ~30 (page 3) → ~11 (page 1–2)

Owning the searches that matter most

For a skilled-trade manufacturer, two audiences decide everything in search: people who already know the name, and the people you want to hire. Miller now ranks #1 for its brand and recruitment terms — "Miller Industries jobs," "careers," "Fenton MI" — and the employment page is one of the site's top destinations. In a market defined by the skilled-trade shortage, owning that search is owning the talent pipeline.

• #1 for brand terms across the family
• #1–5 for recruitment search (jobs, careers, Fenton MI)
• Employment page is a top site destination
• Emerging unbranded demand (e.g. mission-critical data centers)

Rebuilding the hub the brands run on

Search growth earns the visit; the site has to carry it. We're rebuilding Miller and FlexAir on shared patterns — a brand hub built for the audiences search is bringing in, from buyers evaluating modular systems to tradespeople weighing where to work. This is live, ongoing work, not a finished before-and-after — and that's the point: the program keeps moving.

• Miller + FlexAir redesign on shared patterns
• Built for both buyer and recruitment audiences
• Brand-hub structure across the family
• In progress — an ongoing partnership