IMPAKTDIGITAL

Owning the search results in commercial masonry .

Commercial masonry isn't a high-volume search category. The people looking are architects, GCs, and facility owners with real projects — and there aren't many of them. So the goal was never traffic for its own sake. It was being the name that shows up when one of those buyers researches the work. Niche by design — built to be the authority.

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0×
Organic clicks, from a standing start
0×
Growth in monthly search impressions
0
Average Google position, up from ~32
Client
Leidal & Hart
Industry
Commercial masonry · Contractor
Location
Michigan
Engagement
Client since March 2023
Services
Web Design · SEO · Content
The brief

Leidal & Hart is a commercial masonry contractor in Michigan. Their buyers — architects, GCs, and facility owners — are few, and they research before they call. We built the website and the authority content that make Leidal & Hart the name those buyers find when it counts.

Engine 01 · Web + Content

Content the specifiers actually search

It started with a new website that spring. Then we published the content that answers the questions specifiers actually ask — what structural masonry is, rubble versus ashlar, when brick pointing matters — and Google rewarded it. For a niche commercial trade, the right library of answers is what separates being invisible from being the obvious authority.

  • New website built in spring 2023
  • Authority articles: structural masonry, rubble vs. ashlar, brick pointing
  • Built for what architects & GCs actually search
  • Ranked across the core commercial-masonry topics
Engine 02 · Results

From invisible to the obvious authority

The work moved the numbers that matter for a niche trade. Their average search position climbed from the third page to the first, organic clicks grew five to six times over, and impressions grew roughly fortyfold from a standing start. The few buyers who matter now find Leidal & Hart first.

  • Average position ~32 → ~6 (page 3 → page 1)
  • 5–6× organic clicks
  • Monthly search impressions up ~40×
  • The obvious authority in a low-volume category
The numbers
0×

Organic clicks, from a standing start

0×

Monthly search impressions growth

0

Average Google position, up from ~32

“
In a niche trade, you don't need more traffic — you need to be the name the right buyer finds. That's what we built.
More proof

The receipts don't stop here.

Clinton Women's Healthcare — case study by Impakt Digital /01
Clinton WH 18× the reviews

43 → 785 Google reviews at 4.8★, 600–780 patient calls a month, and organic traffic worth ~$15K/mo — for a women's healthcare practice in Utica, MI.

Read the case study
Miller Industries — case study by Impakt Digital /02
Miller 4× organic search

A B2B modular manufacturer: 4× monthly organic clicks, 6× impressions, and #1 rankings for brand and recruitment search across Miller, FlexAir, and MyFab — plus a brand-hub redesign.

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APiS North America — case study by Impakt Digital /03
APiS 0 → 54% organic

A niche FMEA/FMECA software brand taken from near-zero organic to the majority of its traffic, 113K+ monthly impressions, 165+ high-intent engineer inquiries — and an early lead in AI search.

Read the case study
Your move

Want to be the obvious authority ?

Even in a low-volume category, the right content puts you in front of the few buyers who matter. Book a call and we'll map the authority play for your trade.

Book a strategy call See more of our work