From 43 reviews to the most-reviewed OB/GYN in the area .
When Clinton Women's Healthcare came to us in December 2021, they had 43 Google reviews and a few hundred people a month finding them in search — a good practice, quiet online. Four and a half years later, they're the practice patients assume is the right one before they ever call. Two engines, running at the same time.
- Client
- Clinton Women's Healthcare
- Industry
- OB/GYN · Women's healthcare
- Location
- Utica, MI
- Engagement
- Client since December 2021
- Services
- SEO · Reputation · Content
Clinton Women’s Healthcare is a busy OB/GYN practice in Utica, Michigan. When they came to us the care was excellent — but online, it didn’t show. We fixed that with two systems running in parallel, reputation and search, and let them compound.
Reviews that compound
After every visit, patients get an email and a text asking for a review — timed and written to actually get a response instead of getting ignored. That's produced a steady ten or so new reviews a month, almost all five stars, for years. Reviews compound: a practice sitting at 785 reviews and 4.8 stars doesn't get chosen, it gets assumed.
- Post-visit email + SMS review asks
- ~10 new reviews every month
- Nearly all five-star
- 43 → 785 total at a 4.8★ average
Content that owns the questions
We built a library of content that answers the real questions patients ask Google before they ever call a doctor. That work pulled Clinton from the bottom of page two up to the top three results, and it now drives organic traffic worth roughly $15,000 a month if they were buying it as ads. They aren't. It's theirs, and it keeps working whether or not the ad budget is on.
- Content built around real patient questions
- Page 2 → top 3 (avg position 13 → 3.5)
- ~5× organic clicks in the last 18 months
- ~$15K/mo in equivalent ad value
More Google reviews than 2021 (43 → 785)
Organic clicks vs. 18 months ago
Average Google position, up from 13
Monthly organic traffic value, from ~$210
That's what it looks like when an agency owns the outcome — instead of sending you a report.
The receipts don't stop here.
/01 A B2B modular manufacturer: 4× monthly organic clicks, 6× impressions, and #1 rankings for brand and recruitment search across Miller, FlexAir, and MyFab — plus a brand-hub redesign.
Read the case study
/02 A niche FMEA/FMECA software brand taken from near-zero organic to the majority of its traffic, 113K+ monthly impressions, 165+ high-intent engineer inquiries — and an early lead in AI search.
Read the case study
/03 A Metro Detroit home-services pro made the result people find first — 14× organic clicks, page 3 to top 5, organic at ~half of all traffic, with 'Schedule Appointment' the #1 page on the site.
Read the case studyWant results you own ?
Reviews and rankings compound when someone runs them like a system. Book a call and we'll map the same two engines to your practice — and show you the realistic numbers on the table.