Since 2013 we've been the marketing team for owner-operated businesses across Metro Detroit. Not a vendor you chase for updates — the people who own the number at the bottom of the page.
You've probably worked with an agency before. You got a monthly report full of impressions, rankings, and “activity.” What you never got was a straight answer to the only question that matters: did any of this make us money.
That gap is the whole reason most owners think marketing is a cost center they tolerate instead of an engine they trust.
We started Impakt because we were tired of watching good businesses pay for activity and call it marketing. So we built the opposite. Every engagement ties back to revenue, and we own the outcome — whether the report looks pretty or not.
When something isn't working, you don't get a junior account manager reading from a script. You get the person whose name is on the door, with the authority to change the plan.
Traffic and rankings are inputs. We care about the output: leads that turn into customers, and spend you can actually trace to money in the door. If we can't connect it to revenue, we question whether it's worth doing.
This is how we keep the first two promises. We use AI to see what others miss and move faster than shops twice our size. Most of your future customers now start their search inside ChatGPT, Claude, Gemini, and Google's AI answers — asking for the “best [service] near me.” Almost no local business knows whether they show up there. We can tell you right now with our free AI Visibility Scorecard, and map the fix.
Run your free scorecard →The kind of edge that's still rare — from Ferndale to Scottsdale.
Not our first downturn, algorithm change, or AI hype cycle.
Businesses served, concentrated in Southeast Michigan.
A small senior team. No layers, no handoffs to people you never met.
No layers, no handoffs to people you never met. The people who pitch you are the people who run your account — strategy through execution.
Founder Founder & Principal
Sets the strategy and owns the client relationship — accountable for whether your marketing works, and the one you can call when it isn’t.
Head of SEO & Content
Runs search and content. Knows how people find businesses like yours — in regular search and increasingly in AI search.
Director of Client Delivery
Keeps the work moving and keeps you in the loop. The reason things ship on time and nothing falls through the cracks.
Technical Marketing Lead
Runs paid campaigns and the measurement behind everything — so we can tell you what’s working instead of guessing.
Real names, real accountability. When something isn’t working, you call a person — not a queue.
Start a conversationWe do our best work for owner-operated businesses in Southeast Michigan that already have something real to grow — roughly $1M to $20M in revenue. You've outgrown doing it yourself or paying a cheap vendor, and you want a marketing team that acts like a partner instead of a subscription.
We're honest about who we're not for: we don't do bars and restaurants, e-commerce, national brands, or startups hunting their first customer. Saying no to that work is how we stay great at the work we do.
No pitch, no pressure. We'll tell you straight whether we can help.