Turning TV spots into tracked leads .
Legacy Partners had something most agencies don't — a strong local TV presence building real name recognition across Michigan. What they didn't have was a way to turn that attention into measurable leads. That's the job we took on in December 2022. Broadcast reach, finally measurable.
- Client
- Legacy Partners Insurance
- Industry
- Insurance · Medicare & surety
- Location
- Michigan
- Engagement
- Client since December 2022
- Services
- Web Design · SEO · Landing Pages
Legacy Partners Insurance is a Michigan agency with a focus on Medicare and surety, known across the state from its local TV spots. We built the digital backbone underneath that broadcast presence — a new website, search visibility, and TV-to-web lead capture — so the attention finally turns into leads they can measure.
From broadcast to bookable
We built the digital backbone underneath the broadcast presence, starting with a new website in early 2023. TV spots now carry a QR code straight to a Medicare landing page — and during one campaign that link drove more than 100 calls in two days. The Annual Enrollment Period campaign generated Medicare leads directly from the site, instead of hoping viewers remembered a phone number.
- New website built in early 2023
- TV QR code → dedicated Medicare landing page
- 100+ calls in two days from one campaign
- Medicare leads captured during enrollment season
Search that compounds the spend
The search side compounds it. Organic visibility climbed from the fifth page of Google to the first, clicks more than doubled, and impressions grew roughly tenfold. Organic search is now around 60% of all their traffic — there every month, not just when a commercial airs. As they opened new offices across the state, the digital presence expanded with them.
- Average position ~50 → ~13 (page 5 → page 1)
- Organic clicks more than doubled
- Monthly search impressions up ~10×
- Organic is ~60% of all site traffic
of all site traffic from organic
Calls in two days from one TV-to-web campaign
Monthly search impressions growth
Average Google position, up from ~50
TV builds the name. We built the system that turns it into leads you can actually count.
The receipts don't stop here.
/01 43 → 785 Google reviews at 4.8★, 600–780 patient calls a month, and organic traffic worth ~$15K/mo — for a women's healthcare practice in Utica, MI.
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/02 A B2B modular manufacturer: 4× monthly organic clicks, 6× impressions, and #1 rankings for brand and recruitment search across Miller, FlexAir, and MyFab — plus a brand-hub redesign.
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/03 A niche FMEA/FMECA software brand taken from near-zero organic to the majority of its traffic, 113K+ monthly impressions, 165+ high-intent engineer inquiries — and an early lead in AI search.
Read the case studyWant your ad spend to show up in the data?
We build the digital backbone that turns broadcast and brand attention into tracked, bookable leads. Book a call and we'll map it to your market.