The name everyone in town finds first .
When a pipe bursts, nobody asks around — they search, and they call whoever shows up first and looks trustworthy. Since May 2023 we've made Dan Wood Services that result, starting with a new website we built that year and turning it into the place people land and book. Found first, built to book.
- Client
- Dan Wood Services
- Industry
- Home services · Plumbing, HVAC & electrical
- Location
- Metro Detroit, MI
- Engagement
- Client since May 2023
- Services
- Web Design · SEO · Google Ads
Dan Wood Services is a Metro Detroit home-services company — plumbing, heating, cooling, and electrical. When an emergency hits, people don’t ask around; they search and call whoever shows up first. We built the website, the search presence, and the paid backup that make Dan Wood that first call.
Found first when it matters most
It started with a new website we built in 2023, then we turned it into the place people land and book. Organic search went from under 200 clicks a month to a peak of about 2,400 — roughly 14 times the traffic — and their average Google position climbed from the third page into the top five. Organic search now drives about half of all their website traffic. They aren't renting that with ad spend; they own it.
- New website built in 2023
- ~200 → ~2,400 organic clicks a month at peak
- Page 3 → top 5 in Google
- Organic is ~50% of all site traffic
Traffic that books the job
The traffic goes where it should. The busiest page on the whole site is 'Schedule Appointment,' with a 98% engagement rate — people arrive ready to book, not just to browse. Contact Us isn't far behind. The site is built so the visit turns into a job.
- 'Schedule Appointment' is the #1 page on the site
- 98% engagement on the booking page
- Contact Us at ~77% engagement
- Key conversion events up 43%
Paid that pays for itself
The paid side backs it up. A modest Google Ads budget (under $2,000) generated 58 calls and thousands of on-site actions — mostly off cheap branded searches, because the brand is now worth searching for. When people already know the name, the clicks get cheap and the phone keeps ringing.
- Under $2K in Google Ads spend
- 58 calls generated from ads
- Thousands of on-site actions
- Mostly low-cost branded keywords
Organic clicks since 2023 (~200 → ~2,400 peak)
of all site traffic from organic
Average Google position, up from page 3 (~30)
Calls from under $2K of Google Ads
When a pipe bursts, nobody asks around — they call whoever shows up first. Now that's our client.
The receipts don't stop here.
/01 43 → 785 Google reviews at 4.8★, 600–780 patient calls a month, and organic traffic worth ~$15K/mo — for a women's healthcare practice in Utica, MI.
Read the case study
/02 A B2B modular manufacturer: 4× monthly organic clicks, 6× impressions, and #1 rankings for brand and recruitment search across Miller, FlexAir, and MyFab — plus a brand-hub redesign.
Read the case study
/03 A niche FMEA/FMECA software brand taken from near-zero organic to the majority of its traffic, 113K+ monthly impressions, 165+ high-intent engineer inquiries — and an early lead in AI search.
Read the case studyWant to be the name they call first ?
We build the site, the search presence, and the paid backup that make you the obvious first call in your market. Book a call and we'll map it to your service area.