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Conversion-first design
Brand-aligned, distinctive design built around the decision your visitor needs to make — not a template everyone else is using.
- Custom UX & UI
- Messaging hierarchy
- Mobile-first layouts
A website that earns the next move .
Your site is the one asset that works every hour you don't. Our Detroit web design team builds and maintains fast, credible sites that turn the right visitor into a qualified lead — not just a pretty page that sits there. Built to convert, not just to launch.
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Sites designed & shipped
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Avg. load on rebuilt sites
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Lift in qualified enquiries
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Managed-site uptime
In short
Most websites are built to launch and then forgotten. We build them to work — every day, for the one visitor who’s ready to act. From the first strategy session to ongoing management, your site stays fast, credible, and pointed at growth.
What's included
Designed to perform. Built to last.
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Engineered to be fast
Clean builds that load in a heartbeat. Core Web Vitals, accessibility, and technical SEO baked in from the first commit.
- Core Web Vitals
- Technical SEO
- Accessibility
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Built to convert
Clear paths, honest proof, and CTAs placed where intent peaks. We design the journey, then measure and tighten it.
- CRO-ready structure
- Analytics wired in
- A/B test ready
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Managed, not abandoned
Launch is the start, not the finish. Our ongoing management keeps your site secure, updated, and improving, so it never quietly drifts into a liability while you run the business.
- Hosting & monitoring
- Updates & content edits
- Quarterly CRO reviews
Website management
We keep it fast, secure, and current
Launch is the start, not the finish. Our ongoing management keeps your site backed up, patched, monitored, and improving — so it never quietly drifts into a liability while you're busy running the business.
- Hosting, backups & security monitoring
- Plugin, platform & dependency updates
- Uptime & performance monitoring
- Monthly content edits & small features
- Quarterly conversion reviews
Our five-phase method
A process that removes the guesswork
A repeatable system, not a one-off project — so the results compound instead of fading.
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Discover
We map your buyers, your competitors, and the one job this site has to do. Strategy before pixels.
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Architect
Sitemap, messaging, and wireframes. We agree on the structure and the story before any design happens.
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Design
Distinctive, on-brand design applied to the approved structure — reviewed in the open, iterated quickly.
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Build & QA
Fast, accessible, SEO-ready build. Tested across devices and pressure-checked before anything goes live.
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Launch & grow
We ship it, measure it, and keep refining. Optional ongoing management takes it from here.
Questions, answered
The things people ask first
Still not sure? Book a call and we'll give you a straight answer — no pitch.
How long does a website project take?
Most mid-market sites go from kickoff to launch in 6–10 weeks, depending on scope and how quickly we get content and feedback. We give you a phase-by-phase timeline before we start.
Will a rebuild hurt my search rankings?
Not when it's done right. We map every existing URL, preserve or redirect it, and carry over technical SEO. Most clients hold rankings through launch and climb shortly after.
Do you manage the site after launch?
Yes. Our website management keeps you backed up, secure, updated, and improving — hosting, monitoring, content edits, and quarterly conversion reviews. It's optional, but most clients keep us on.
Who owns the site and the content?
You do — fully. We build on platforms you control, document everything, and train your team. There's no proprietary lock-in holding your site hostage.
The receipts
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Websites designed for growing companies
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Average lift in qualified enquiries after rebuild
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Typical load time on rebuilt sites
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Longest site we still actively manage
Marshal was great to work with from start to finish. Our website turned out great and he really helped push the project along. I would recommend him and Impakt Digital to anyone.
Impakt Digital has exceeded our expectations with their expertise in SEO, PPC campaigns and call tracking.
The team at Impakt has been amazing to work with for more than 5 years. Incredible website design was just the beginning.
The rest of the engine
Stronger together than apart.
Your move
Let's build the site your business deserves.
Book a 30-minute call. We'll review your current site, show you exactly where it's leaking leads, and tell you straight what a rebuild would change.