Getting started on a digital journey can often bring up questions, and here at Impakt Digital, we’re dedicated to providing clarity and confidence every step of the way. As a beacon in navigating through the digital realm, we’ve cultivated this FAQ section to demystify and distill information on our services and processes.
General Questions
Q: What makes Impakt Digital different from other digital marketing agencies?
A: At Impakt Digital, we blend our proprietary website creation methodology with comprehensive digital marketing solutions, focusing on delivering measurable results tailored specifically for small businesses. Our experienced team ensures personalized, strategic marketing solutions for each client.
Q: Do I need a large budget to work with Impakt Digital?
A: No – We offer flexible solutions to accommodate various budgets. We aim to provide effective, customized marketing strategies that provide real value, ensuring a return on your investment, regardless of your budget size.
Websites
Q: How does your proprietary methodology in website creation benefit my small business?
A: Our methodology is streamlined to create stunning, customized websites in a time-efficient manner, ensuring your small business doesn’t miss out on valuable online traffic while maintaining a unique digital presence.
Q: Can I see some examples of websites you have created for similar businesses?
A: Absolutely; check out our portfolio, which features websites and services we’ve created across various industries. We are always adding new projects.
Digital Marketing & SEO
Q: How quickly can I expect to see results from the SEO services?
A: SEO results typically start becoming profitable after 3-6 months, but this can vary based on competitiveness in your industry and the current status of your website.
Q: Is digital marketing effective for all types of small businesses?
A: Yes, digital marketing can be tailored to effectively target your specific customer base, regardless of your industry or business type, ensuring visibility and engagement where it matters most.
Website Management
Q: What does your website management service cover?
A: Our service encompasses regular updates, security monitoring, backup management, and ongoing optimization to ensure your website remains secure, up-to-date, and performs at its peak. Learn more on our Website Management page.
Q: Can I switch to Impakt Digital for website management if my website was built by another agency?
A: Absolutely! We can manage and optimize websites even if they were built elsewhere, ensuring improved performance and security.
Email Marketing
Q: What is the average ROI I can expect from your email marketing services?
A: While the exact ROI can depend on the industry and campaign specifics, email marketing generally offers a high ROI, often averaging around $12 for every $1 spent.
Q: How do you ensure email deliverability and avoid spam filters?
A: We adhere to email marketing best practices, including authenticating emails, maintaining a healthy sender reputation, and ensuring content is relevant and valuable to avoid spam filters.
Marketing Strategy
Q: What industries have you developed marketing strategies for in the past?
A: Impakt Digital has developed strategies for various industries, including Transportation, Healthcare, Financial Services, Design, Insurance, Non-profit, Construction, Entertainment, Restaurant, Home Services, Legal, Automotive, Manufacturing, Clothing, and more. Aligning each strategy with the unique needs and challenges of each sector.
Q: Do you offer ongoing support or consultancy during the strategy execution phase?
A: Yes, we offer varied levels of ongoing support and consultancy to ensure the strategy is implemented effectively and any adjustments needed can be made promptly.
Pay Per Click Advertising
Q: What is PPC, and how does it work?
A: PPC, or Pay-Per-Click advertising, involves creating ads for which you pay a fee each time a user clicks it. It’s a way to essentially buy site visits rather than organically gaining them.
Q: How do you determine the budget for a PPC campaign?
A: We consider factors like your overall marketing budget, industry CPC averages, and the competitiveness of keywords to suggest a budget that aligns with your goals and maximizes ROI.
Google My Business
Q: Why is Google My Business optimization important for my local business?
A: Optimizing your GMB listing enhances your visibility in local searches, helping nearby customers find, learn about, and connect with your business easily, both in-person and online.
Q: Can I manage my GMB listing myself after you’ve optimized it?
A: Absolutely! We ensure our clients are empowered to manage their listings, and provide guidance and support for effective ongoing management.
Client-Agency Relationship
Q: Will I have a dedicated contact person or account manager for my project?
A: Yes, you will have a dedicated account manager who will be your point of contact, ensuring consistency and a deep understanding of your business and goals.
Q: What happens if I’m not satisfied with the results of a campaign or service?
A: Client satisfaction is paramount to us. If you’re not satisfied, we’re committed to making it right through strategic adjustments, additional support, or exploring alternative solutions to meet your objectives.
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